A Mirrored McDonald's in Moscow
13. gennaio 2022
Photo: Anton Voronkov
A new McDonald's restaurant in Moscow is covered in mirrored glass panels that reflect its Pushkin Square locale. Designed by Landini Associates, the project sits on the site of the first ever Russian McDonald's, which opened on Pushkin Square on January 31, 1990.
Landini Associates is no stranger to the Golden Arches. The Australian design and brand consultancy is responsible for a slew of McDonald's restaurants around the world, including a three-story location in New York's Times Square, a flagship store on Oxford Street in London, and the sustainably minded flagship in Chicago, where the firm handled the interior design. The latest iteration for Pushkin Square is part of "Project Ray," which launched in Hong Kong in 2015 and is described by the firm as a "complete reinvention of the world’s largest restaurant chain, including master-planning, architecture and interior design, brand positioning, graphics, packaging, uniforms and global design standards and guidelines" toward "re-attracting millennials to the brand by challenging their expectations."
Below is a photo tour through the new "Project Ray" McDonald's in Moscow's Pushkin Square.