Camper Inside Fuller
29. June 2015
All photographs are courtesy of Vitra
On the occasion of the Making Africa exhibition at the Vitra Design Museum, architect Diébédo Francis Kéré has designed and installed a pop-up store for Camper within the Buckminster Fuller Dome on the Vitra Campus in Weil am Rhein, Germany.
Kéré's design utlizes a flexible presentation system from Vitra that is organized into two concentric structures with ovoid footprints. This plan creates three zones: the outer zone is where visitors learn about Camper shoes (even watching one be made by hand); the middle zone is a covered walkway between the structures; and the inner zone is a central space open to the dome above, where people can try on shoes from the 2015-16 line. Therefore the temporary shop is part education, part retail, the latter ambitiously envisioned as "a platform for experimenting with new retail concepts, which aim to make shopping a true experience and strengthen the relationship between the brand and its customers," according to a Vitra statement.
The Camper pop-up store will be on display until 30 September 2015.