Photo © Frank Oudeman
Photo © Frank Oudeman
Photo © Frank Oudeman
Photo © Frank Oudeman
Photo © Frank Oudeman
Photo © Frank Oudeman

Feldspar Brook

 Terug naar projectenlijst
Locatie
New York, USA
Jaar
2016

In this project, we worked with the polo-only clothing brand Feldspar Brook to develop their 200-square-foot store flagship store in SoHo. The inspiration for this retail space centered around the idea of highlighting multiple variations on the same quality polo shirt to introduce a new wave of colors each season.

As a prototype, we scaled three rows of shirts to crisscross, using the gradient of colors in each row as an undulating wave to create new patterns of color and energy. This specific display strategy is an intersection of conceptual display systems, the essence of variation across a single product, as well as the creative use of space hinged on a sense of energy and timelessness.

Andere projecten van De-spec

Upper East Side Residence
New York, USA
Quail Road Residence
Greenwich, USA
Casa Horizonte
Chamela, Mexico
Slit House
Kuwait City, Kuwait
Banchet Flowers
New York, USA