Brioni Flagship Store Milan
© Andrea Martiradonna
Listening, Experimentation, Complexity and Narration mark the architecture and design culture of PARK ASSOCIATI. The work of the studio, founded in 2000 in Milano by Filippo Pagliani and Michele Rossi, features a constantly changing yet highly distinctive stylistic approach, which reflects the open, transversal and scientific attitude of the two partners and their collaborators. A continuous search for new ways of combining materials and their forms with diverse technologies and functionalities, allows PARK ASSOCIATI to offer original solutions to the ever-changing requirements of clients, and to dialogue with different environments, while covering a broad scale of intervention, from product design to urban planning. Among others, this consolidated approach has generated design creations for Driade, the Brioni fashion company’s international stores, the two travelling restaurants The Cube by Electrolux and Priceless Milano, the Nestlé Headquarters in Assago, the new Pharo Business Center in Milan, and the Salewa Headquarters in Bolzano.
In recent years, the studio has focused on urban regeneration and restyling of 20th-century building heritage, as the refurbishment operations in the Milan area of “La Serenissima” or “Gioiaotto”, up to the recent interventions in Piazza Cordusio and in Via Chiese. PARK ASSOCIATI is always keen to explore new realms of action in order to face, in its personal way, the challenges and the complexity of contemporary architecture.