Pavilion in construction
© Fiona Bao
写真 © Fiona Bao
© Fiona Bao
写真 © Fiona Bao
写真 © Fiona Bao
© Fiona Bao
写真 © Fiona Bao

Toy as Architecture: Part 1 | Road King Pavilion

 プロジェクト一覧に戻る
2018
クライエント
Road King Properties
チーム
John Chan, Clarissa Chau, CY Lau, Manfred Yuen

Groundwork was invited to design the Road King pavilion, a Hong Kong developer who first made their fortune by building roads in mainland China since the 1990s. The exhibition space was in Shenzhen Convention and Exhibition Centre, at September 2018.

Our choice to build a space with functioning 4WD toy car tracks was heavily inspired by the company’s slogan “The Endless Road”, which has inspired us to define the space with mini racecar tracks that children and hobbyist play with. The winding “roads” that defines the space became a symbol of nostalgia, reminding us of our childhood, whilst embodying the spirit of Road King’s motto.

Using mini roads to define space, the pavilion is not only a striking visual icon within the exhibition hall, it is also a portal for guests to connect. An inside lounge area and free bar service invites guests to stop by, mingle, and play with the 4WD cars!

Within this gateway, we wish that our guests, who are mostly experienced Chinese real estate developers, to connect with their childhood.

Groundwork によるその他のプロジェクト

Simmons Asia next generation of shops - Premier & Studio Shop
China
Simmons Asia next generation of shops - Elite Shop
China
Zingi buidling uplift and branding
Causeway Bay, Hong Kong
Courtyard houses development Haining Ziejiang
Haining, China
TieLing Automall
TieLing, China
Mobile M+ inflation exhibition landscape design
West Kowloon, Hong Kong