Hermés Silk Mix

Rome, Italie
Hermés Silk Mix
Photo © Photo Andrea Martiradonna
Hermés Silk Mix
Photo © Photo Andrea Martiradonna
Hermés Silk Mix
© Photo Andrea Martiradonna
Hermés Silk Mix
© Photo Andrea Martiradonna
Hermés Silk Mix
© Photo Andrea Martiradonna
Hermés Silk Mix
© Photo Andrea Martiradonna
Hermés Silk Mix
© Photo Andrea Martiradonna
Hermés Silk Mix
© Photo Andrea Martiradonna
Architectes
Park Associati
Adresse
via Condotti 64a, 00186 Rome, Italie
Année
2017
Client
Hermés Italie SpA
Équipe
Filippo Pagliani, Michele Rossi, Andrea Dalpasso, Elena Ghetti, Marinella Ferrari

In its historic boutique of via Condotti in Rome, Hermès opened Silk Mix, a temporary installation inspired by a record store.

The project starts from Hermès’ brief of setting up a space dedicated to the world of male silk and linked to vinyl.

Evoking a recording room, the store designed by Park Associati recreates an environment in which music is protagonist and clients can enjoy an immersive experience.

The choice of colors, materials, and light, creates an elegant and fresh setting, with a strong temperament. The use of a sound-absorbing pyramidal coating allows an immediate referral to the desired imaginary and creates a geometric envelope, strongly characterized by colors. The rooms have been organized in order to locate listening experiences throughout the store. The records are highlighted by LED frames that identify the displays and create strong luminous signs. The rooms focused on the products provide frames covered in gunmetal gray-colored laminates, a black vinyl floor, and gray lacquered freestander furniture with black iron frames. Posters and neon lights contributes to the atmosphere. A place in which men’s silk scarves illustrate record sleeves, while ties adorn cassettes. A living place, the scene of unexpected encounters and surprises.

The sale spaces are ideally connected with a visual telescope to the Hermès store in via Bocca di Leone. The windows’ design reflects the store philosophy with products, neon lights and vinyl. Silk Mix becomes accessible and visible from the path on the luxury shopping street.

The temporary store will be open in Rome until February, 2018. Afterwards, it will continue its journey in a location yet to be known.

Projets liés

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    Lien Tran Interior Design
  • The Wellness Loft
    Lien Tran Interior Design
  • AESOP SHINJUKU
    CASE-REAL / KOICHI FUTATSUMATA STUDIO
  • Gallery COMMON
    CASE-REAL / KOICHI FUTATSUMATA STUDIO
  • RESTAURANT ON THE SEA
    CASE-REAL / KOICHI FUTATSUMATA STUDIO

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