SISTEMI RASO PARETE | MADE EXPO 2011

Milan, Italy
Photo © saverio lombardi vallauri
Photo © saverio lombardi vallauri
Photo © saverio lombardi vallauri
Photo © saverio lombardi vallauri
Photo © saverio lombardi vallauri
Photo © saverio lombardi vallauri
Photo © saverio lombardi vallauri
Photo © saverio lombardi vallauri
Photo © saverio lombardi vallauri
Architects
cristiana vannini | arc
Location
Milan, Italy
Year
2011
Client
PUCCI SAORO
Team
vc-a _cristiana vannini + paolo cesaretti, alessandra spaltini, steven risiott

Sistemi RasoParete takes part to Made Expo 2011 - emerging European fair for architecture and construction - with a stand totally renovated. The concept designed by Milan-based studio vc a | vannini+cesaretti, emphasizes the company’s vocation for a production of the highest architectural quality. The company’s tailor-made products are problem solving in interior architecture: windows, doors and containers concealed in the walls and perfectly engineered
A theme of the exhibit project is therefore architecture, interiors, features of which the house is the synthesis and archetypal symbol. As a second theme is the interstitial space between the building structure and the inner skin that draws the interior environment. Sistemi RasoParete allows in fact, with its products, to exploit this interstitial space.
The project is an abstraction of the house, with its interior and its “walls”, a small white architecture with a gabled roof, “cut” on front and center to show its thickness. The exhibition space looks like a small building covered outside by a thin sheet of dark felt, rough textured surface, a bit ‘primitive, in stark contrast to the purity of the inner surfaces. The front of the setup is outlined by a reception desk and a large chandelier, both white.
The small area available is best used through a looping path, thus maximizing the exhibition surfaces. A total whiteness expands the perception of space dimensions. The interior is divided along a solid volume and a clear glass one both accommodating some of the company’s products, meanwhile the inner perimeter houses the concealed systems that strongly characterize Sistemi RasoParete’s production.
Doors, cabinets and drawers, when opened, reveal the inner portions of the perimeter that – contrasting with the general all white atmosphere – are painted bright red. The dynamic interplay to open and close, on and off, makes the visitor interact with the space, changing colors and configurations.
The iconic shape of the whole installation reveals three distinct perceptive elements: the dark outer skin, the inner white, and the red symbolizing the space enclosed between the former two.

Related Projects

  • Centillion Sofia
    DIN A4 Architektur
  • Joe and Rika Mansueto Library
    L-Plan Lighting Design
  • Terra Mineralia, Schloß Freudenstein
    L-Plan Lighting Design
  • Shangri-La Hotel Tokyo
    WORKTECHT CORPORATION
  • Nippon Daira Hotel
    WORKTECHT CORPORATION

Magazine

Other Projects by cristiana vannini | arc

Einaudi_Libri per ragazzi
Milan, Italy
Enrico Baj_Dal De rerum natura alle Montagne
Milan, Italy
Competition Entry Unione Industriale Turin
Turin, Italy
LAGO APT
Residenze Campari, Sesto San Giovanni (Milan), Italy
ROS_private apartment
Milan, Italy
MNG_private apartment
Milan, Italy