Piaget Competition - Boutique Concept Revolution

global, Switzerland
Visualization © Studioforma
Visualization © Studioforma
Visualization © Studioforma
Architects
STUDIOFORMA
Location
global, Switzerland

STUDIOFORMA proposed a new boutique concept to improve PIAGET’s global brand image. The curved lines of the space reflect the soft elegance and poetry that can be seen in all the brand's unique objects. PIAGET is renowned for creating exceptional luxury watches and jewellery. The brand revolutionised the watchmaking industry when it began manufacturing ultra-thin watch mechanisms such as the 9P and 12P calibres, which enabled PIAGET to achieve the highest precision and ultimate elegance. More at https://www.studioforma.ch/piaget-competition

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