Nike Style and Entertainment Center
London, Great Britain
- Interior Designers
- COORDINATION Berlin
World leading sportswear company Nike was looking for an environmental design deeply rooted within Nikes Design DNA and linked to a British heritage feel.
The purpose of the location is to invite celebrities from music, film and sports and get those VIP visitors introduced to the brands philosophy.
In a ritualized encounter the special guests get individually designed pieces of sports gear as a present. Therefore, COORDINATION created many secret drawers and hidden places within the interior and especially designed pieces of furniture.
The four story location is secret, not visible from outside and by invitation only.
- NIKE Retail B.V.
- Flip Sellin (Entwurf), Tilman Thürmer (Entwurf), Natalie Ziesemer (Projektleitung), David Musrie (Team), Marius Bell (Team), Mendel Heit (Team), Martina Zeyen (Team), Gabriela Hauser (Team), Dave Bynoe (Team), Ashley Legg (Team)