Photo © Robert Sprang
Photo © Robert Sprang
Photo © Robert Sprang
Photo © Robert Sprang
Photo © Robert Sprang
Photo © Robert Sprang
Photo © Robert Sprang
Photo © Robert Sprang
Photo © Robert Sprang
Photo © Robert Sprang

Occhio Booth Light+Building 2018

 Back to Projects list
Year
2018
Cost
Undisclosed
Client
Occhio GmbH
Communication
Martin et Karczinski GmbH

Welcome to „The Highrise“ –
einszu33 stages imaginary skyscraper for Occhio

With the unique trade fair concept "A new culture of light @ The Highrise", the Munich agency einszu33 has staged for Occhio the importance of light for the quality of life. The urban, colorful juxtaposition of living and working zones formed the inspirational space for a wide variety of lighting situations: In the imaginary skyscraper "The Highrise", visitors of the Light + Building experienced a restaurant, business club, apartment, co-working space, rooftop garden and six completely different occhio store areas. Each of these areas were adapted to the luminaires presented in each case - and of course understand them as a coherent world. The perfect variation of lighting solutions were available for every room situation; the locations shown here are snapshots of exciting metropolitan life and cast a spell over the visitors emotionally. The portfolio of Occhio can be experienced in this way realist and thanks to innovative lighting control a completely new form of interaction. The stand also served as a meeting place for the Occhio trading partners and was therefore able to be served for special events in the functions outlined. A new culture of light - spectacularly staged and filled with real life highlighting the beauty of architecture and light.

Other Projects by 1zu33

Aesop Ludwig Beck
Munich, Germany
Vierkanthof / Gaggenau Booth Eurocucina 2014
Milan, Italy
Aesop Store Munich
Munich, Germany
Aesop Store Hannover
Hannover, Germany
Aesop Store Leipzig
Leipzig, Germany
Gaggenau Stand Eurocucina 2016
Milano, Italy