Fenix

MAD’s first completed cultural project in Europe, Fenix, is a new art museum about migration, located in Rotterdam’s historic port district. The museum officially opened to the public on May 15, 2025.

Rotterdam is one of Europe's most prominent cities of migration, home to residents from over 170 countries and regions. Historically, it was also a major departure point for millions of Europeans who set sail for North America.

In 1940, a devastating bombing leveled the center of Rotterdam. Since then, countless world-renowned architects have been drawn to the city, transforming it into a global hub for contemporary architecture.

Beginning in 2016, the Droom en Daad Foundation partnered with the City of Rotterdam to launch a citywide cultural revitalization initiative. In 2018, the foundation commissioned MAD to transform the historic Fenix warehouse into a museum of migration.

MAD has transformed this century-old warehouse into a cultural landmark that bridges past and present, paying tribute to the journeys of millions of migrants.

MAD’s transformation began with a respect for history, preserving the original warehouse’s rugged structure as restored by Bureau Polderman. The central roof was opened up to introduce natural light and a dramatic tornado-shaped spiral staircase was inserted into the core. The staircases intertwine to form a structural system, at times intersecting, at times pulling apart.

If the path leading to the rooftop observation platform symbolizes a journey, then along the way, people will encounter others, reflect on themselves, and make choices at each point of intersection. Ultimately, visitors meet at the highest point, overlooking the city of Rotterdam and its riverfront, as if floating above the sea. It is a journey shaped by freedom, uncertainty, and hope.

This staircase system spans 550 meters in length and reaches a height of 30 meters. Utilizing a spatial truss structure, it cantilevers outward up to 17 meters at its longest point. The design was developed by MAD in collaboration with a team specializing in roller coaster engineering.

The outer surface of the staircase is clad in silver stainless steel, shaped and polished using CNC technology. Its reflective finish captures passing pedestrians, the activity of the port, and the shifting sky, integrating these dynamic elements into the architecture. This brings a sense of movement and human presence to the otherwise industrial structure.

Fenix’s growing collection of art and historical artifacts, along with commissioned works by both renowned and emerging artists from around the world, is presented in an open layout. Visitors moving through the space become part of the work itself.

The roof of the building is covered by 6,750 square meters of green roofing, enhancing thermal insulation and significantly reducing energy consumption. The landscape design also enables rainwater to be retained within the planting substrate, allowing for natural evapotranspiration and water recycling.

The ground floor on the east side of the building has been opened up as a “Civic Square” , a space freely accessible to the public year-round. It hosts a wide range of community activities, including culinary events, cultural gatherings, performances, and public programs, serving as an open stage for urban life.

Through this work, MAD seeks to embody the concept of balance between old and new, movement and stillness reflecting an Eastern philosophy where opposites exist independently yet remain deeply interdependent.