Can you describe your design process for the building?
The design process focused on the reconsideration of the placeless big-box retail experience. The typical big-box superstore, a large rectangular single-story building with windowless facades surrounded by acres of parking, intentionally disengages people from their surroundings rather than promoting community or social engagement.
The anonymous nature of the typical big-box retail development would be incredibly impactful to the unique small scale urban context of Main Street Newark. Instead the big-box prototype was carved away to provide urban plaza, reshaping the standard massing strategies to promote a symbiotic relationship between the exterior public space and interior retail space.