The new cocept of D’art Design for the brand appearance of adidas Originals at Bread & Butter winter 2012 is “evolution”! In the Denim Base Area of the location Airport Tempelhof the brand presents itself with a development of the fair appearance at the Berlin fashion fair in summer 2011.

In 2011 D’art Design created a seemingly futuristic brand architecture according to the motto “We came here to shape the future”, and this year the latter was literally unfolded with the concept “evolution”.

The smooth transition of all white polished elements with dynamic lines was preserved. The product presentation in the summer 2011 was done on three different levels, whereas now four wing elements that tower up into the Denim Base Area‘s sky unfold the current adidas Originals area to 396 square metres. The wings add to the division of the stand for the different topics and product lines of the brand and always open up new perspectives at the brand appearance.