The Jessica Simpson handbag showroom, with supporting design studios and offices, is a 5,000 square foot full floor interior build-out in a 1930's structure located in New York City's garment district. With a flexible, open loft layout, the products are displayed in white lacquer and clear acrylic cases mounted on wheels, which allows the showroom configuration to be modified as needed to best showcase a new season of products. The entry lobby display cases are double walled glass enclosures, which are filled with shattered automobile glass, low technology crystals in contrast to the Italian chandeliers in the main studio.