adidas Originals | Bread&Butter Summer
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Interior Designer
D'art Design Gruppe GmbH

Project
adidas Originals | Bread&Butter Summer
Berlin / Germany, 2010
Description
Mysterious Mist Choreography
At the Bread&Butter Summer 2010 D’art Design created an ethereal mist arrangement for adidas Originals that mystically shrouded the adidas stand. With the waft of mist and its arrangement with an adapted play of lights the stand design created specific accents: In line with the adidas Originals corporate design the mist was illuminated with white or blue light. The graphic elements also refer to the mist design: On the predominantly high-gloss white surfaces of the stand the graphic elements stand out powdery-looking like mist thanks to their dull looks. The adidas logo is shrouded with cloud-like and volatile stripe elements that differ in width. The mystical element mist is subtly also graphically given space in the whole stand.
Photography
Jörg Hempel Photodesign