Studied Economics at Saint Joseph university in Beirut, and graduated with distinction in 1996 with a Bachelor of Arts in Economics. He later pursued his masters degree in International Economics at Paris X University - Nanterre in 1998, followed by an MBA from the Lebanese American University in 2002.

Started his career in 1998 in the field of agriculture technology in Beirut and collaborated with the UN on environmental projects for the markets of Lebanon, Syria and Egypt.

He Joined Exotica in the UAE to develop the market of Dubai in 2007.

Co-Founded Green Studios with Marc Abi Haila, Oliver Wehbe and Zeina Kronfol in 2009.